《商务英语视听说》课程以商务项目进展流程和职业能力培养过程为线索组织教学内容。课程项目单元从市场调研开始，依次为商务报告、产品发布、营销策略、品牌建设、线上贸易、商务会展，最后到商务洽谈。每个项目单元包含听力策略、商务及文化知识介绍、商务沟通以及综合能力训练等模块，通过原汁原味的视听素材进行多样化输入，从语言知识、交际技巧、商务实践三个层面培养学生的语言运用能力和职业素养。

• Unit 1 Market Research
  • 1.1 Listening strategy视频
  • 1.2 Cultural background 视频
  • 1.3 What is a marketing analysis 视频
  • 1.4 A customer survey 视频
  • 1.5 Participating in a sales meeting(1) 视频
  • 1.6 Participating in a sales meeting(2) 视频
  • 1.1 Listening strategy 课件
  • 1.2 Cultural background 课件
  • 1.3 What is a marketing analysis 课件
  • 1.4 A customer survey 课件
  • 1.5 Participating in a sales meeting(1) 课件
  • 1.6 Participating in a sales meeting(2) 课件
• Unit 2 Business Presentation
  • 2.1 Listening strategy
  • 2.2 Cultural background
  • 2.3 Tips for a standout presentation (1)
  • 2.4 Tips for a standout presentation (2)
  • 2.5 A business presentation
  • 2.6 Graphs and Trends
  • 2.1 Listening strategy 课件
  • 2.2 Cultural background 课件
  • 2.3 Tips for a standout presentation (1) 课件
  • 2.4 Tips for a standout presentation (2) 课件
  • 2.5 A business presentation 课件
  • 2.6 Graphs and Trends 课件
• Unit 3 Products
  • 3.1 Listening strategy
  • 3.2 Cultural background
  • 3.3 Small talk
  • 3.4 A failed product launch
  • 3.5 How to launch a new product
  • 3.6 Product demonstration practice
  • 3.1 Listening strategy 课件
  • 3.2 Cultural background 课件
  • 3.3 Small talk 课件
  • 3.4 A failed product launch 课件
  • 3.5 How to launch a new product 课件
  • 3.6 Product demonstration practice 课件
• Unit 4 Marketing
  • 4.1 Listening strategy
  • 4.2 Cultural background
  • 4.3 Warm up---marketing mix
  • 4.4 Discussing marketing research
  • 4.5 Doing marketing analysis
  • 4.6 Digital marketing（1）
  • 4.1 Listening strategy 课件
  • 4.2 Cultural background 课件
  • 4.3 Warm up---marketing mix 课件
  • 4.4 Discussing marketing research 课件
  • 4.5 Doing marketing analysis 课件
  • 4.6 Digital marketing（1）
  • 4.7 Digital marketing（2）课件
• Unit 5 Branding
  • 5.1 Listening strategy
  • 5.2 Cultural background
  • 5.3 Identify the brand
  • 5.4 Position the brand
  • 5.5 Building personal brand
  • 5.6 Brand growth of McDonald's
  • 5.1 Listening strategy 课件
  • 5.2 Cultural background 课件
  • 5.3 Identify the brand 课件
  • 5.4 Position the brand 课件
  • 5.5 Building personal brand 课件
  • 5.6 Brand growth of McDonald's
• Unit 6 Online Business
  • 6.1 Listening strategy
  • 6.4 Delivery for online business
  • 6.5 Digital business development
  • 6.1 Listening strategy 课件
  • 6.2 Cultural background 课件
  • 6.3 Doing business through websites 课件
  • 6.4 Delivery for online business 课件
  • 6.5 Digital business development 课件
  • 6.6 Brand growth of KFC 课件
• Unit 7 Trade Fairs
  • 7.1 Listening strategy 视频
  • 7.2 Cultural background 视频
  • 7.3 Something about a booth 视频
  • 7.4 Engagement with strangers 视频
  • 7.5 Speaking activities at a trade fair 视频
  • 7.6 Follow-up after a trade fair 视频
  • 7.1 Listening strategy 课件
  • 7.2 Cultural background 课件
  • 7.3 Something about a booth 课件
  • 7.4 Engagement with strangers 课件
  • 7.5 Speaking activities at a trade fair 课件
  • 7.6 Follow-up after a trade fair 课件
• Unit 8 Business Negotiation
  • 8.1 Listening strategy 视频
  • 8.2 Cultural background 视频
  • 8.3 Negotiation on price 视频
  • 8.4 Negotiation on claims 视频
  • 8.5 Negotiation on processing trade 视频
  • 8.6 Negotiation skills 视频
  • 8.1 Listening strategy 课件
  • 8.2 Cultural background 课件
  • 8.3 Negotiation on price 课件
  • 8.4 Negotiation on claims 课件
  • 8.5 Negotiation on processing trade 课件
  • 8.6 Negotiation skills 课件

要求学生学习并掌握市场调研、商务报告、产品发布、营销策略、品牌建设、线上贸易、商务会展、商务洽谈等主题相关语境下的常用词汇、商务表达和商务知识，提高商务表达的专业性，提升职业形象。培养学生良好的职业道德，具备国际商务人才的道德规范及其精神内涵，在国际商务交流过程中，能够聆听他人，顺达己意，问答有礼，并能应对突发或意外情况。增强学生文化意识，加深对中华民族文化的认同感与自豪感、坚定文化自信的同时，尊重与平等对待其他民族文化，树立合作共赢的意识。

掌握3000左右商务英语高频词汇，涵盖国际贸易、跨境电商、商务会展等领域；具备大学英语四级左右的听力水平和英语日常对话能力；熟悉商务活动基本流程，具备一定的商务背景知识。