本课程是国际贸易、商务英语、国际商务等专业的核心课程。课程以实际外贸业务操作流程为主线，分为函电规范、客户开发、业务磋商、合同填制、合同履行、业务善后等六大模块，每个模块围绕典型工作任务展开，辅以学生作品点评与优化，旨在提高您的国际商务谈判能力和跨文化沟通技巧，助您掌握函电格式、沟通话术、专业词汇、高频用语、实用表达和行文特征，为您日后成为优秀的外贸业务员打下坚实基础。

特色和亮点：

1. 融入产品知识与思路，基于校企合作企业的真实产品开展教学，弥补函电课程普遍“脱离产品空谈业务”的缺憾；

2. 引入海外社交媒体工具，跳出“函电教学等于email写作”的窠臼，增加函电写作的应用场景，丰富函电写作的形式；

3. 编入学生作品点评环节，引导学生从词汇、语法、文体、话术等多个维度完善函电作品，养成根据客户特点撰写个性化函电的意识。

• 课程介绍
• 模块一 函电规范
  • 1.1 外贸交流工具 Communication Tools for Import & Export Business
    • Communication Tools for Import & Export Business 视频
    • Communication Tools for Import & Export Business 课件
    • Communication Tools for Import & Export Business 讨论
  • 1.2 函电写作原则 Principles of Writing Business Emails
    • Principles of Writing Business Emails 视频
    • Principles of Writing Business Emails 课件
    • Principles of Writing Business Emails 讨论
  • 1.3 信函框架结构 Layout and Structure of Business Letters
    • Layout and Structure of Business Letters 视频
    • Layout and Structure of Business Letters 课件
    • Layout and Structure of Business Letters 讨论
  • 1.4 电子邮件规范 Layout and Structure of Business Emails
    • Layout and Structure of Business Emails 视频
    • Layout and Structure of Business Emails 课件
    • Layout and Structure of Business Emails 讨论
  • 1.5 拓展资源一 International Faxing: Everything You Should Know
  • 1.6 拓展资源二 7 Cs of Effective Communication With Examples
• 模块二 客户开发
  • 2.1 初识产品 Learning About Your Products
    • Learning About Your Products 视频
    • Learning About Your Products 课件
    • Learning About Your Products 讨论
  • 2.2 介绍产品卖点 Clarifying Your Unique Selling Points
    • Clarifying Your Unique Selling Points 视频
    • Clarifying Your Unique Selling Points 课件
    • Clarifying Your Unique Selling Points 讨论
  • 2.3.1 寻找新客户（一） How to Acquire New Customers (1)
    • How to Acquire New Customers (1) 视频
    • How to Acquire New Customers (1) 课件
    • How to Acquire New Customers (1) 讨论
  • 2.3.2 寻找新客户（二） How to Acquire New Customers (2)
    • How to Acquire New Customers (2) 视频
    • How to Acquire New Customers (2) 课件
    • How to Acquire New Customers (2) 讨论
  • 2.4.1 撰写开发信（一） Emails for Approaching New Customers (1)
    • Emails for Approaching New Customers (1) 视频
    • Emails for Approaching New Customers (1) 课件
    • Emails for Approaching New Customers (1) 讨论
  • 2.4.2 撰写开发信（二） Emails for Approaching New Customers (2)
    • Emails for Approaching New Customers (2) 视频
    • Emails for Approaching New Customers (2) 课件
    • Emails for Approaching New Customers (2) 讨论
  • 2.4.3 开发信实用句型 Useful Expressions for Writing Marketing Emails
    • Useful Expressions for Writing Marketing Emails 视频
    • Useful Expressions for Writing Marketing Emails 课件
    • Useful Expressions for Writing Marketing Emails 讨论
  • 2.5 维护老客户 How to Retain Existing Customers
    • How to Retain Existing Customers 视频
    • How to Retain Existing Customers 课件
    • How to Retain Existing Customers 讨论
  • 2.6 点评学生作品 Feedback on Student Email Writing
    • Feedback on Student Email Writing 视频
    • Feedback on Student Email Writing 课件
    • Feedback on Student Email Writing 讨论
  • 2.7 拓展资源一 How to Figure Out What to Sell on Amazon
  • 2.8 拓展资源二 Ten Great Ways to Attract New Customers to Your Small Business
• 模块三 业务磋商
  • 3.1.1 询盘（一） Analyzing Inquiry Emails (1)
    • Analyzing Inquiry Emails (1) 视频
    • Analyzing Inquiry Emails (1) 课件
    • Analyzing Inquiry Emails (1) 讨论
  • 3.1.2 询盘（二） Analyzing Inquiry Emails (2)
    • Analyzing Inquiry Emails (2) 视频
    • Analyzing Inquiry Emails (2) 课件
    • Analyzing Inquiry Emails (2) 讨论
  • 3.2 资信调查 Running a Background Check on Customers
    • Running a Background Check on Customers 视频
    • Running a Background Check on Customers 课件
    • Running a Background Check on Customers 讨论
  • 3.3.1 报盘（一） Making an Offer (1)
    • Making an Offer (1) 视频
    • Making an Offer (1) 课件
    • Making an Offer (1) 讨论
  • 3.3.2 报盘（二） Making an Offer (2)
    • Making an Offer (2) 视频
    • Making an Offer (2) 课件
    • Making an Offer (2) 讨论
  • 3.4.1 还盘（一） Analyzing and Responding to Counter-offer Emails (1)
    • Analyzing and Responding to Counter-offer Emails (1) 视频
    • Analyzing and Responding to Counter-offer Emails (1) 课件
    • Analyzing and Responding to Counter-offer Emails (1) 讨论
  • 3.4.2 还盘（二） Analyzing and Responding to Counter-offer Emails (2)
    • Analyzing and Responding to Counter-offer Emails (2) 视频
    • Analyzing and Responding to Counter-offer Emails (2) 课件
    • Analyzing and Responding to Counter-offer Emails (2) 讨论
  • 3.4.3 还盘（三） Analyzing and Responding to Counter-offer Emails (3)
    • Analyzing and Responding to Counter-offer Emails (3) 视频
    • Analyzing and Responding to Counter-offer Emails (3) 课件
    • Analyzing and Responding to Counter-offer Emails (3) 讨论
  • 3.4.4 还盘（四） Analyzing and Responding to Counter-offer Emails (4)
    • Analyzing and Responding to Counter-offer Emails (4) 视频
    • Analyzing and Responding to Counter-offer Emails (4) 课件
    • Analyzing and Responding to Counter-offer Emails (4) 讨论
  • 3.5 接受订单 Order Confirmation Emails
    • Order Confirmation Emails 视频
    • Order Confirmation Emails 课件
    • Order Confirmation Emails 讨论
  • 3.6 点评学生作品 Feedback on Student Email Writing
    • Feedback on Student Email Writing 视频
    • Feedback on Student Email Writing 课件
    • Feedback on Student Email Writing 讨论
  • 3.7 拓展资源一 How to Negotiate with Your Overseas Buyers
  • 3.8 拓展资源二 Sample Emails about Negotiating Price, Payment, Packing & Delivery
• 期中测试
• 模块四 合同填制
  • 4.1 外贸合同条款 Terms and Conditions in a Sales Contract
    • Terms and Conditions in a Sales Contract 视频
    • Terms and Conditions in a Sales Contract 课件
    • Terms and Conditions in a Sales Contract 讨论
  • 4.2 填制外贸合同 Filling Out a Sales Contract
    • Filling Out a Sales Contract 视频
    • Filling Out a Sales Contract 课件
    • Filling Out a Sales Contract 讨论
  • 4.3.1 信用证流程 Letter of Credit Procedure
    • Letter of Credit Procedure 视频
    • Letter of Credit Procedure 课件
    • Letter of Credit Procedure 讨论
  • 4.3.2 信用证条款 Analyzing a Letter of Credit Sample
    • Analyzing a Letter of Credit Sample 视频
    • Analyzing a Letter of Credit Sample 课件
    • Analyzing a Letter of Credit Sample 讨论
  • 4.4 撰写催证函 Making an Expedite Request on L/C
    • Making an Expedite Request on L/C 视频
    • Making an Expedite Request on L/C 课件
    • Analyzing a Letter of Credit Sample 讨论
  • 4.5 审核信用证 Checking L/C against S/C
    • Checking L/C against S/C 视频
    • Checking L/C against S/C 课件
    • Checking L/C against S/C 讨论
  • 4.6 撰写信用证修改函 Writing an Email Asking for L/C Amendment
    • Writing an Email Asking for L/C Amendment 视频
    • Writing an Email Asking for L/C Amendment 课件
    • Writing an Email Asking for L/C Amendment 讨论
  • 4.7 点评学生作品 Feedback on Student Email Writing
    • Feedback on Student Email Writing 视频
    • Feedback on Student Email Writing 课件
    • Feedback on Student Email Writing 讨论
  • 4.8 拓展资源一 A Checklist for Reviewing a Letter of Credit
  • 4.9 拓展资源二 Sample Emails of LC Amendment Request
• 模块五 合同履行
  • 5.1 撰写催款函 Writing an Email Asking for Prepayment
    • Writing an Email Asking for Prepayment 视频
    • Writing an Email Asking for Prepayment 课件
    • Writing an Email Asking for Prepayment 讨论
  • 5.2.1 沟通包装和唛头事宜（一）Emails About Packaging Needs (1)
    • Emails About Packaging Needs (1) 视频
    • Emails About Packaging Needs (1) 课件
    • Emails About Packaging Needs (1) 讨论
  • 5.2.2 沟通包装和唛头事宜（二）Emails About Packaging Needs (2)
    • Emails About Packaging Needs (2) 视频
    • Emails About Packaging Needs (2) 课件
    • Emails About Packaging Needs (2) 讨论
  • 5.3 沟通生产进度事宜 Keeping Customers Informed of Production Status
    • Keeping Customers Informed of Production Status 视频
    • Keeping Customers Informed of Production Status 课件
    • Keeping Customers Informed of Production Status 讨论
  • 5.4.1 沟通装运事宜（一） Comparing Different Modes of Transport
    • Comparing Different Modes of Transport 视频
    • Comparing Different Modes of Transport 课件
    • Comparing Different Modes of Transport 讨论
  • 5.4.2 沟通装运事宜（二） Keeping Customers Informed of Shipment Arrangement
    • Keeping Customers Informed of Shipment Arrangement 视频
    • Keeping Customers Informed of Shipment Arrangement 课件
    • Keeping Customers Informed of Shipment Arrangement 讨论
  • 5.4.3 沟通装运事宜（三） Common Shipping Documents
    • Common Shipping Documents 视频
    • Common Shipping Documents 课件
    • Common Shipping Documents 讨论
  • 5.5 沟通保险事宜 Emails About Insurance Details
    • Emails About Insurance Details 视频
    • Emails About Insurance Details 课件
    • Emails About Insurance Details 讨论
  • 5.6 点评学生作品 Feedback on Student Email Writing
    • Feedback on Student Email Writing 视频
    • Feedback on Student Email Writing 课件
    • Feedback on Student Email Writing 讨论
  • 5.7 拓展资源一 Sample Emails during Contract Fulfillment
  • 5.8 拓展资源二 A WhatsApp Conversation on Shipment Arrangements & Insurance Coverage
• 模块六 业务善后
  • 6.1 解析客户投诉/索赔信 Analyzing Customer Complaints
    • Analyzing Customer Complaints 视频
    • Analyzing Customer Complaints 课件
    • Analyzing Customer Complaints 讨论
  • 6.2.1 处理客户投诉策略（一） How to Handle Customer Complaints (1)
    • How to Handle Customer Complaints (1) 视频
    • How to Handle Customer Complaints (1) 课件
    • How to Handle Customer Complaints (1) 讨论
  • 6.2.2 处理客户投诉策略（二） How to Handle Customer Complaints (2)
    • How to Handle Customer Complaints (2) 视频
    • How to Handle Customer Complaints (2) 课件
    • How to Handle Customer Complaints (2) 讨论
  • 6.3.1 撰写理赔信（一） Replying to Customer Complaints (1)
    • Replying to Customer Complaints (1) 视频
    • Replying to Customer Complaints (1) 课件
    • Replying to Customer Complaints (1) 讨论
  • 6.3.2 撰写理赔信（二） Replying to Customer Complaints (2)
    • Replying to Customer Complaints (2) 视频
    • Replying to Customer Complaints (2) 课件
    • Replying to Customer Complaints (2) 讨论
  • 6.4 售后跟进 Sales Follow-up Emails
    • Sales Follow-up Emails 视频
    • Sales Follow-up Emails 课件
    • Sales Follow-up Emails 讨论
  • 6.5 点评学生作品 Feedback on Student Email Writing
    • Feedback on Student Email Writing 视频
    • Feedback on Student Email Writing 课件
    • Feedback on Student Email Writing 讨论
  • 6.6 拓展资源一 More Tips for Handling Customer Complaints
  • 6.7 拓展资源二 Sales Follow-up Emails Tailored to Specific Customers
• 期末考试

1. 学生熟悉外贸业务操作流程和典型工作任务；

2. 学生掌握函电写作格式、专业词汇、行文方法与文体特点；

3. 学生了解与外贸客户沟通的礼仪、技巧和话术；

4. 学生增强根据客户特点撰写个性化函电的意识。

本课程的先导课程《国际贸易实务》、《综合英语》等，适合具有一定的英语基础，想学习用英文与客户沟通，磋商外贸业务，希望提高外贸情境下英语写作能力的学习者。